Selling to over 100 countries worldwide: • Feedback Instruments: the mother ship, building teaching equipment that helps students know the what, when, where, how and why of engineering principles.

Feedback, `{`ˈfēdˌbak`}` “the modification or control of a process or system by its results or effects.” Since the very start, our products have been designed with the principles of the feedback loop embedded in their dna. Every product now stands on the shoulders of those that came before.

Feedback’s primary aim has always been to make technically excellent products that work perfectly every time. But it doesn’t stop there. The sweet spot we’re now striving for is to build products that work brilliantly (of course), and that look beautiful and bring a smile to the faces of everyone involved. Living up to that should keep us busy for another 50 years.